When I’ve got it wrong publicly, I’ve been lucky enough to be called in as I was last night. Calling in is when someone takes the time to privately message you about a problematic behaviour you’ve shown.Read More
A lot of energy is spent by people on social media, complaining about social media. Have you noticed this? We fight algorithms that don’t help us grow a business. We shout at one another for not living to an unwritten standard that only we define the parameters for. We read meaning into tweets simply not directed at us. We feel bruised by perfection but don’t want to feel miserable at all the reality being shared either. We detox, delete apps, take time out, make rules and lists and goodness me, don’t we all like a group message safe from prying eyes?
And yet, I adore being online.Read More
There's a word that gets used A LOT in marketing, publishing and social media circles right now: INFLUENCER. The magical title bestowed upon those who have the ability to influence the behaviour or opinions of others. Brands want to work with them. Bloggers, Instagrammers and You Tubers want to be known as them.
It's a modern phenomena I'm not entirely at ease with.Read More